Privacy Policy

Last Modified: February 20, 2026

Introduction

We at East Fork Pottery, LLC, as well as our affiliates (collectively, “we,” “us,” or “our”), respect your privacy and are committed to protecting it through our compliance with this Privacy Policy (this “Policy”). This Policy describes the types of information we may collect from you or that you may provide to us, including when you: (i) visit our website at www.eastfork.com, any successor or subdomain thereof, or any other website where we post this Policy (collectively, our “Website”); or (ii) interact with us via telephone, e-mail, text message, postal mail, or other form of communication (via our Website or otherwise). It also describes our practices for collecting, using, maintaining, protecting, and disclosing that information.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you can choose not to use our Website or otherwise provide us with your information. By accessing or using our Website, or by otherwise providing us with your information, you agree to this Policy. This Policy may change from time to time. When we make changes to this Policy, we will post the updated Policy on our Website and update the Policy’s “last modified” date. We will also provide notice of any material changes as explained in the section below titled “Changes to Our Privacy Policy.” Except as provided in the section below titled “European Users: Your European Privacy Rights” or as otherwise required by law, your continued use of our Website or continued supply of information to us after we make changes is deemed to be acceptance of those changes.

Information We Collect About You and How We Collect It

Personal Information We Collect – Generally

We may collect several types of information from and about individuals, including users of our Website. This information may include information by which individuals can be personally identified or other information about an individual that is maintained in personally-identifiable form (collectively, “Personal Information”). Specifically, we (or our third-party service providers acting on our behalf) may collect the following:

Personal identifiers and contact information, such as your full name, alias, postal or billing address, e-mail address, telephone number, unique personal or online identifier, company name (if applicable), the IP address or mobile device ID associated with the device you use to access the Website, any pictures of yourself or social media links you upload in connection with leaving a review of our products or services, and your account or user name on our Website (collectively, “Identifiers”).
Payment information such as your credit card number, debit card number, payment card expiration dates and security codes, and other similar or related account and authentication data necessary to process payment transactions on our Website or at one of our retail locations (collectively, “Payment Information”).
Commercial information, including a history of the products or services you purchased, obtained, or considered (collectively, “Commercial Information”).
Information related to Internet or other similar network activity, including browsing history, search history, and information on your interaction with our Website or advertisements on our Website or other websites (collectively, “Internet Activity”).
Inferences drawn from the information described above that we use to create a profile about you reflecting your preferences, patterns, and behaviors (collectively, “Inference Data”).
Any other information (including Personal Information) you choose to provide in any forms or messages submitted by you to us.

Personal Information We Collect – Submitting Job Applications Through the Website

If you submit a job application through our Website or otherwise (“Job Applicant”), we (or our third-party service providers acting on our behalf) may also collect the following:

Your employment and educational background, history, skills, and experience, including a copy of your resume and any cover letter, work sample, transcript, certifications, or other documentation you choose to submit in connection with your application.
On an entirely voluntary, optional basis should you choose to provide it (as described in detail in the job application submission form), demographic survey information such as your gender and/or pronouns, racial or ethnic origin, protected veteran status, and disability status.
Your work authorization information, which may include your citizenship or immigration status.
Information about your interest in the job for which you are applying and your relationship to any of our current employees.
Any other information you choose to submit in connection with your job application.

Sensitive Personal Information

As noted above, certain Personal Information collected from and about Job Applicants may include several types of information that fall within the definition of “sensitive personal information” or similar terms or concepts under applicable data privacy laws (collectively, “Sensitive Personal Information”). If we collect any Sensitive Personal Information about you in your capacity as a Job Applicant, we will use such information on a limited basis only (i) as necessary to perform services or provide products reasonably expected by an average person who requests those products or services from us; (ii) for purposes of helping to ensure security and integrity to the extent the use of such Sensitive Personal Information is reasonably necessary and proportionate for these purposes; (iii) for short-term, transient use, including but not limited to non-personalized advertising shown as part of your current interaction with us, provided that the Sensitive Personal Information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside your current interaction with us; (iv) as a service provider to another business performing services on behalf of that business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business; (v) for purposes of undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us; or (vi) as otherwise permitted by applicable law and regulations.

How We Collect Information

With the exception of your Technical Information and Internet Activity (which we or our third-party services providers collect automatically as you navigate through or interact with our Website, as described below in the section titled “Traffic, Usage, and Computer/Device Information”) and your Inference Data (which is derived from the other information collected about you, as described above), we primarily collect information, including Personal Information, directly from you when you provide it or submit it to us, including in connection with creating an account on our Website, completing a purchase of our products or services, signing up to obtain additional information from us (such as by signing up to receive our periodic e-mails, text messages, newsletters, or other informational and promotional information about our or third parties’ products and services), entering into a sweepstakes, contest, giveaway, or other promotion related to our products or services, corresponding with us via postal mail, e-mail, text message, telephone, or through our Website, requesting additional services from us (such as customer support services), submitting a job application through our Website, leaving a review of our products or services through our Website, completing and submitting forms through our Website, reporting a problem with our Website or our products or services, submitting an inquiry to us using the contact methods provided on our Website, or otherwise contacting us about our Website, our products or services, or our business.

Traffic, Usage, and Computer/Device Information

Additionally, as you navigate through and interact with our Website or interact with the e-mails and other electronic messages we send to you, we or our third-party service providers may automatically collect certain traffic data, usage information, and information about your computer equipment or mobile device, such as your browser and operating system, your wireless carrier, the geographic region from which you are accessing the Website, time-stamped logs regarding access times and duration of visits, the pages of our Website that you visit, whether you opened the e-mail message we sent to you and whether you clicked on any links in the message, configuration data, clickstream analytics, and your actions and patterns when you use our Website or interact with our electronic messages (“Technical Information”). The technologies we use for this automatic data collection may include cookies that are stored on the browser of your computer or mobile device, small embedded electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) and other types of embedded code. We collect this information to manage our content and improve users’ use of our Website; to count and review the number of users of our Website and their usage patterns; to track key performance indicators such as pages accessed, frequency of access, conversions (the number of users who click on our advertisements and then go on to make a product purchase), and other statistical information related to our Website (for example, recording the popularity of certain content and verifying system and server integrity); to identify the portion of users who access our Website via different web browsers; to recognize if a user is a return user of our Website; to store information about a user’s visits; to remember a user’s preferences; and for similar purposes in connection with monitoring, operating, maintaining, and improving our Website. Third parties may also collect Technical Information, Internet Activity, Inference Data, and other information on our behalf as further described in the sections below titled “Use of Google Analytics,”, “Use of Meta Business Tools”, “Use of Hot Jar”, “Use of Personal Information for Marketing Purposes,” and “Tracking and ‘DO NOT TRACK.’”

In addition to the Technical Information described above, we may also collect your e-mail address via cookies, pixel tags, and other types of embedded code, including through any such code provided by trusted third-party partners. These partners may combine your e-mail address with other information they maintain (such as your mailing address) so that we may serve relevant marketing offers to you via direct mail. If you do not want us to use your information to send you marketing offers via direct mail, please e-mail us at care@eastfork.com.

How We Use Your Information

Generally

We may use the information we collect about you or that you provide to us, including Personal Information, to:

Provide our Website and its contents to you.
Provide you with information, products, or services you request from us.
Process your requests, purchases, transactions, and payments, including by transmitting certain of your Personal Information (including Payment Information) to the third-party payment processor(s) or gateways that we use for securely processing payment transactions, and to prevent transactional fraud.
Create, maintain, customize, and secure your account with us.
Authenticate or otherwise verify your identity in connection with your requests and inquiries via the Website or otherwise.
Provide you with support and respond to your inquiries and customer service and support requests, including to investigate and address your concerns and to monitor and improve our responses.
Carry out the advertising, promotional, and marketing purposes described in the section below titled “Use of Personal Information for Marketing Purposes.”
If you are a Job Applicant, collect and process your application for a position with us and contact you in connection with such application.
Provide you with informational and promotional text message alerts, as described in the section below titled “Text Message Program”.
Help maintain the safety, security, and integrity of our Website, databases, and other technology assets and our business.
Perform research and development activities, which may include, for example, conducting data analyses in order to develop new products and services or to improve existing products and services, and performing quality-control activities.
Update and maintain customer, direct mailing, subscription, or e-mail lists.
Create a profile about you reflecting your personal preferences and purchasing behavior.
Register you for sweepstakes, contests, giveaways, or other promotions.
Notify you about changes to our Website, products, and services.
Notify you about product recalls and share related consumer safety announcements and information.
With respect to Technical Information, fulfill the purposes described in the section above titled “Traffic, Usage, and Computer/Device Information.”
With respect to aggregated and de-identified information, fulfill the purposes described in the section below titled “Aggregated or De-Identified Data.”
Respond to lawful requests for information through court orders, subpoenas, warrants, and other legal processes or obligations.
Enforce any contracts between you and us, including for billing and collection or for the establishment, exercise, or defense of legal claims.
Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
Fulfill any other purpose for which you provide the information.
Serve any other purpose that we describe when you provide the information and for any other purpose with your consent.

Use of Personal Information for Marketing Purposes

We (and certain third-party service providers acting on our behalf) may use your Personal Information for advertising, promotional, and marketing purposes in various ways. This includes:

Providing you with informational and promotional content and materials regarding the Website and our products and services.
Providing you with informational and promotional content and materials regarding the products and services of third parties with whom we have partnered that we believe may be of interest to you.
Personalizing your Website experience and delivering content and product and service offerings related to your interests, including by displaying targeted offers and ads to you on our Website, third-party sites, and via direct mail, e-mail, or text message.
Advertising to third parties with similar interests, hobbies, or demographic information as you.

If you do not want us to use your information in this way, see the section below titled “Your Rights and Choices” for more information about how to opt out of such uses.

Aggregated or De-Identified Data

We may convert or combine some Personal Information of users into de-identified or aggregated data that does not disclose any of the Personal Information of any individual user. We may use and disclose to third parties any such de-identified or aggregated data (including traffic and usage data that does not identify you personally) for any lawful purpose.

We will not attempt to re-identify any de-identified data. To the extent that we have disclosed de-identified or aggregated data to third parties, we will exercise reasonable oversight to monitor compliance with any contractual commitments to which the de-identified data is subject and take appropriate steps to addresses any breaches of such contractual commitments.

Text Message Program

You may be given the option to register to receive SMS text messages from us in connection with your use of the Website (the “Text Message Program”). We provide the Text Message Program to send you (1) informational and transactional communications relating to your use of the Website, such as status updates about orders placed and order fulfilment, and (2) Website-related marketing, advertising, and promotional communications, such as special offers, discounts, or promotions relating to your use of the Website. You may opt out of receiving additional texts by following the applicable instructions in the section titled “Your Rights and Choices – Generally.”

Tracking and “DO NOT TRACK”

Tracking involves the use of cookies, web beacons, or other embedded code or tracking technologies to collect, analyze, and store information on a user’s behavior over time on multiple sites, including information on the sites visited, products viewed, products purchased, and other online interactions. Tracking information can be used to enable companies to make interest-based (behavioral) advertising available to users on multiple sites that they visit.

We may collect Personal Information about your online activities over time and across third-party sites for tracking purposes when you use our Website. However, we do not currently allow third parties to collect Personal Information through or using our Website that could be used by them to analyze and store information about your online activities over time and across third-party sites for their own tracking purposes (separate and apart from any services they provide to us in support of our permitted uses of your Personal Information as described in this Policy).

Our Website does not respond to any “do not track” signals sent by your computer, browser, or mobile device, and if your computer, browser or mobile device sends a “do not track” signal to our Website, our Website will not treat you differently from users who do not send such signals. For more information on how to disable certain tracking technologies, please visit the Network Advertising Initiative’s Consumer Opt-Out page at https://thenai.org/opt-out/ and the Digital Advertising Alliance’s Consumer Assistance page at https://youradchoices.com/.

Use of Google Analytics

We use Google Analytics and certain products marketed by Google through its YouTube business to track and analyze certain traffic and usage statistics regarding the use of our Website, such as the number of visitors to our Website, how visitors are navigating to our Website, visitors’ general geographic region information, how long individuals are visiting our Website, and information about the equipment individuals are using to access our Website (e.g., browser version and operating system). Google Analytics may use a Google Analytics cookie as part of this service, and we may share certain Personal Information with Google Analytics as part of this service. We use this traffic and usage information to gauge, internally, the effectiveness of our advertising efforts and to make improvements to our Website and our marketing and promotional efforts.

In addition, we may use the following Google Analytics Advertising Features:

Remarketing
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
Google Ads (an integrated service with Google Analytics)
Google Search Ads 360
Google Search Console

By enabling these features, we and certain third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together for various purposes. This information collected includes demographic information about our Website visitors and general information about our visitors’ interests. We use the information collected through our use of the Google Analytics Advertising Features to track our Website visitors’ patterns and behaviors, segment our audience, and to better target our advertising and marketing efforts, for example to (1) display targeted advertisements to individuals who viewed a product but did not add that product to their cart, (2) target visitors from a certain geographic region with certain ads in Google search results that have previously shown a high degree of success for consumers in that region, (3) advertise our products and services across other websites that you may visit, or (4) allow Google or other third-party vendors to show you ads on websites that you visit after using our Website or clicking on an offer or ad in one of our e-mails or in our Website.

For more information, please review the following:

Information about Google’s use of cookies: https://policies.google.com/technologies/cookies?hl=en-US
Information about Google’s use of information from sites or apps that use Google’s services: https://policies.google.com/technologies/partner-sites

You can opt out of our use of certain Google Analytics features by updating the “Ads Settings” in your browser (www.adssettings.google.com/authenticated) or mobile device (https://support.google.com/My-Ad-Center-Help/answer/12155656?visit_id=639032418452803465-3982172957&rd=1#mob&zippy=%2Cmobile-devices), by enabling the Google Analytics Opt-Out Browser add-on in your browser (https://tools.google.com/dlpage/gaoptout), or by visiting the Network Advertising Initiative’s Consumer Opt-Out page at https://thenai.org/opt-out/. Because those opt-out and preference control pages are specific to the individual browser used to visit them, and because those pages are not operated by us, we are unable to perform the opt-outs on your behalf.

Use of Meta Business Tools

We may use various advertising services and business tools provided by Meta (operator of the Facebook and Instagram social media platforms) in connection with our Website. The services and tools we may use are summarized here: https://www.facebook.com/legal/terms/businesstools.

In connection with our use of these services and tools, Meta may use cookies, web beacons, and other storage technologies to collect or receive information from the Website and elsewhere on the Internet and use that information to provide measurement services and target ads to you and others. These technologies may include, but are not limited to, Meta Pixel, Conversions API, App Events via Facebook SDK, Offline Conversions, and App Events API. These services help us (1) measure and track the results of our advertising on Facebook, and (2) better target our advertisements on Facebook and Instagram to new potential users. In connection with this service we may provide your e-mail address to Meta along with the e-mail addresses of our other users, and Meta may use this information to find other users of its Facebook and Instagram platforms with similar demographics and interests as indicated in the profiles and activities on Facebook of our users generally, to help us better target our advertising efforts on Facebook and Instagram to those other users.

You can opt out of certain Meta advertising features by following the instructions included on the Network Advertising Initiative’s Consumer Opt-Out page at https://thenai.org/opt-out/ or the Digital Advertising Alliance’s Consumer Assistance page at https://youradchoices.com/control, or by adjusting the privacy settings in your Facebook or Instagram profiles. Because those opt-outs, preference control pages, and privacy settings are specific to the individual browser used to visit them or the individual Facebook or Instagram profile, and because those opt-outs, preference control pages, and privacy settings are not operated or controlled by us, we are unable to perform the opt-outs, set your preferences, or adjust the privacy settings on your behalf.

Use of Hot Jar

We may use services provided by Hotjar Ltd. to better understand our users’ needs and to optimize our Website and user experience. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular, device IP addresses (captured and stored only in anonymized form), device screen size, device type, certain unique device identifiers, browser information, geographic location (country only), and preferred language used to display our Website). This information helps us create a better experience for our site users. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For more details, please see the Hotjar Privacy Policy.

Use of Shopify Enhanced Services

We may use Shopify’s Enhanced Services offering on our Website in connection with our use of storefront hosting services provided by Shopify, and Shopify may collect and process your Personal Information to provide advanced product and store customization, analytics, and advertising services to us. You can learn more about Shopify’s collection and processing of your information by navigating to the Shopify Consumer Privacy Policy. You may opt out of the collection and processing of your Personal Information in connection with our use of Shopify’s Enhanced Services by updating your preferences on Shopify’s Privacy Controls page.

Use of Pinterest Advertising Services
We may use certain Ad Services features provided by Pinterest (including the Pinterest Ad Service Tag), for various purposes, including matching Website visitors to corresponding Pinterest accounts and to create targeted audiences of Website visitors for behavioral advertising purposes. You may opt out of receiving behavioral advertisements generated in connection with our use of Pinterest Ad Servies by adjusting the privacy and data settings within your Pinterest account.

Disclosure of Your Information

Generally

We may disclose Personal Information to any contractors and other service providers who need to know such information to provide services to us that support our hosting, maintenance, operation, and promotion of our Website, our supply of products and services, and our other permitted uses of Personal Information under this Policy. In particular, we may disclose your Personal Information as follows:

We may use a third-party cloud-hosting infrastructure provider (e.g., Amazon Web Services, Google Cloud, or Microsoft Azure) to store certain portions of your Personal Information securely.
We may use a provider of customer relationship management software to organize and track our communications with you.
We may use certain third-party Website analytics and digital advertising service providers to better understand your use of our Website and to deliver digital advertisements. For example and without limitation, we may use third-party analytics and digital advertising services offered by Google and YouTube (as described in the section above titled “Use of Google Analytics”), Meta (as described in the section above titled “Use of Meta Business Tools”), Hot Jar (as described in the section above titled “Use of Hot Jar”), Shopify (as described in the section above titled “Use of Shopify Enhanced Services”), and Pinterest (as described in the section above titled “Use of Pinterest Advertising Services”).
We may use certain third-party service providers (e.g., Shopify) to host our online storefront and to process and fulfill your product orders and return requests.
We may use a website hosting platform to collect and process information submitted through our Website.
We may use a recruiting portal to collect and process applications for employment with us (as described above in the section titled “Personal Information We Collect – Submitting Job Applications Through the Website”).
We may use an integrated chat feature to provide customer service to users of our Website.
We may use one or more payment processors, payments gateways, and online checkout integrations to securely process customer payments and orders.
We may use third-party e-mail or text messaging platforms to communicate with you regarding your orders and our products and services.

We may also disclose your Personal Information to our affiliates or to a buyer or other successor to our business in the event of a sale of equity or assets, reorganization, merger, divestiture, or a similar corporate transaction (including any due diligence review with respect to such proposed transaction), whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding.

In addition, we may disclose your Personal Information to comply with any court order, law, or legal process, including to meet national security or law enforcement requirements or to respond to any government or regulatory request or audit, to enforce or apply any contracts you or your company have entered into with us, or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our customers or others.

Finally, we may disclose your Personal Information for any other purpose disclosed when the information is provided and for any other purpose with your consent.

We may disclose all forms of Personal Information for each of the purposes described above, including Identifiers, Payment Information, Commercial Information, Internet Activity, Technical Information, and Inference Data.

No Sales of Personal Information

We do not sell, and in the past 12 months we have not sold, any Personal Information to third parties.

Retention of Your Information

We will retain your Personal Information for no longer than is reasonably necessary to achieve the legitimate business purposes or uses stated in this Policy, unless a longer retention period is required or allowed by applicable law or to otherwise fulfill a legal requirement. We use the following criteria to determine the applicable period to retain your Personal Information:

the original purpose for our collection and processing of your Personal Information.
the nature of your Personal Information.
our legal and/or contractual obligations to keep or delete your Personal Information.

Your Rights and Choices

Generally

You have certain choices regarding the Personal Information you provide to us. You can set your browser to refuse all or some browser cookies. If you choose not to accept cookies, you may be unable to access certain parts or pages of our Website, or certain parts or features of our Website may not function properly. Please see the section above titled “Tracking and ‘DO NOT TRACK’” for more information regarding how to opt out of cookies and similar tracking technologies used in connection with our Website.

If you do not wish to have your Personal Information used by us to contact you for marketing or promotional purposes, you may send us an e-mail with your request to care@eastfork.com, or you can opt out by clicking on the “Unsubscribe” or similar link in the most recent e-mail you received from us and by following the prompts that appear. This opt-out does not apply to information provided as a result of a product purchase, customer service or support service inquiry, or other transactional communications (e.g., an order confirmation or response to a specific inquiry or request you have made to us).

If you have enrolled in our Text Message Program, you may opt out of this service (i.e., stop all text messages) at any time. With respect to any text message, you may reply STOP to end all messages, or you may opt out by contacting us via e-mail at care@eastfork.com. In each case, please allow us a few days to process your opt-out request.

If you’d like to opt out of receiving direct mail from us (like catalogs or postcards), please fill out this form. Please allow us a reasonable time to process your request.

Accessing, Correcting, or Deleting Your Information: Generally

You can review, change, and request the deletion of certain portion of your Personal Information collected or processed by us under this Policy in accordance with the laws of certain U.S. states (such as the California Consumer Privacy Act of 2018 (as amended to date, the “CCPA”)), as applicable, the laws of certain countries outside the U.S., as applicable, and the following:

You may request that we confirm whether we have processed your Personal Information and disclose to you certain information about the Personal Information about you that we have collected and used, including by receiving a portable and, to the extent technically feasible, readily usable copy of your Personal Information (collectively, a “Request to Know”). As part of your Request to Know, you may also request that we provide a list of the categories of third parties to which we have disclosed your Personal Information. You may also request that we correct, update, or modify the Personal Information about you that we have collected or that we maintain (a “Request to Correct”). Further, you may request that we delete the Personal Information about you that we have collected or that we maintain (a “Request to Delete”). You may submit a Request to Know, Request to Correct, or a Request to Delete by sending us an e-mail stating your request to care@eastfork.com or by calling us at 828-237-7200. Regardless of the method you use to contact us, please indicate in your communication that you are making a Request to Know, Request to Correct, or a Request to Delete (as applicable) under our Privacy Policy.
Upon receipt of your Request to Know, Request to Correct, or Request to Delete, as part of our security measures and as required by law, we will take steps to verify your identity in order to confirm that the person making the request is actually the person about whom we have collected Personal Information (i.e., that the “you” making the request is actually you). We will verify your identity and confirm your request by asking you to confirm and verify certain Personal Information we already have on file for you. For example:
- If you have purchased a product through our Website or if you have registered for an account on our Website, we may verify your request by asking you to (1) send an e-mail to care@eastfork.com using the e-mail address we have on file for your account, and (2) in that e-mail, verify at least one other item of Personal Information we have on file for your account. We will provide our specific request at the time we provide an initial response to your Request to Know, Request to Correct, or Request to Delete.
- If you have not purchased a product through our Website or registered for an account on our Website, please note that we likely have only limited information about you. You will be required to verify your request by confirming and verifying certain Personal Information we have on file for you.
We will use reasonable endeavors to accommodate verifiable Requests to Know, Requests to Correct, and Requests to Delete submitted in the manner described above within a reasonable timeframe after receiving such requests. In any event, we will comply with your Request to Know, Request to Correct, and Request to Delete to the extent and in the manner required by applicable law, but we may deny a request, in whole or in part, to the extent an exception applies under (or as otherwise permitted by) applicable law, including the CCPA. For example, we cannot and will not comply with a Request to Know, Request to Correct, or a Request to Delete if we cannot reasonably verify your identity in connection with your request. If we decline to comply with your Request to Know, Request to Correct, or Request to Delete in accordance with our rights under applicable law (including, for example, if we are unable to authenticate your identity using commercially reasonable methods), we will inform you without undue delay of the justification for such decision and will provide instructions for how you may appeal our decision.
You may also designate an authorized agent to make a Request to Know, Request to Correct, or Request to Delete on your behalf. To designate an authorized agent to act on your behalf, you or your authorized agent must submit proof that either (1) such agent has actually been authorized in writing to act on your behalf, or (2) you have provided the authorized agent with power of attorney under the applicable laws in your jurisdiction. You may submit such proof by e-mailing us at care@eastfork.com. If a duly-designated authorized agent makes a Request to Know, Request to Correct, or Request to Delete on your behalf, we will still require you to verify your own identity using the process described above, unless an exception applies under applicable law in your jurisdiction (for example, you have submitted verifiable proof to us that you have provided the authorized agent with power of attorney).
You may appeal our refusal to take action on your Request to Know, Request to Correct, or Request to Delete by emailing us at care@eastfork.com within a reasonable period of time after we have notified you of such refusal. In response to your appeal, we will inform you within the time period required by applicable law of any action we have or have not taken in response to your appeal and provide a written explanation of our reasoning for such decision. To the extent required by applicable law, if your appeal is denied we will provide you with a method through which you may contact your state’s attorney general or equivalent agency to submit a complaint regarding the denial of your Request to Know, Request to Correct, or Request to Delete.

No Differential Treatment or Retaliation

If you choose to exercise any of the rights described in the section titled “Accessing, Correcting, or Deleting Your Information: Generally”, you will not receive differential treatment by us as a result (e.g., different prices or quality of products or services, or different treatment in connection with your employment with us, your application for employment with us, or your engagement with us as an independent contractor), except to the extent that such information was provided in connection with a Financial Incentive (as described in the section below titled “Notice of Financial Incentives”) or as otherwise permitted by applicable law.
Opt Out of Data Sharing / Targeted Advertising

In certain cases, our disclosure of your Personal Information to third parties may constitute “sharing” as such term is defined under the CCPA, or our uses of Personal Information may include uses for the purpose of serving targeted advertisements to you as defined under the laws of other states. Specifically, we may share your Technical Information, Internet Activity, and Inference Data with certain third-party advertising services providers (or such third-party advertising service providers may collect your Technical Information, Internet Activity, and Inference Data directly on our behalf), including for the purposes of issuing personalized and/or behavioral advertisements to users across distinctly-branded websites, applications, or services other than our Website. Please note that our Personal Information sharing practices do not involve either (1) the sharing of any Sensitive Personal Information or (2) the sharing of information about individuals we know are under the age of 16.

The CCPA permits California residents to opt out of the “sharing” (as such term is defined under the CCPA) of their Personal Information. If you are a California resident and would like to exercise such opt-out right, please send an e-mail to care@eastfork.com or otherwise contact us using the information set forth below. Please mention that you are making a “CCPA Sharing Opt-Out” request.

Additionally, the laws of certain other states may permit residents of such states to opt out of the use of Personal Information for targeted advertising purposes. If you are a resident of such a state and would like to exercise such opt-out right, please send an e-mail to care@eastfork.com or otherwise contact us using the information set forth below. Please mention that you are making a “Targeted Advertising Opt-Out” request.

To the extent permitted by applicable law, you may designate an authorized agent to submit a request on your behalf to opt out of our use of your Personal Information for targeted advertising purposes. To designate an authorized agent to act on your behalf for such purpose, you or your authorized agent must submit proof that either (1) such agent has actually been authorized in writing to act on your behalf, or (2) you have provided the authorized agent with power of attorney under the applicable laws in your jurisdiction. You may submit such proof by e-mailing us at care@eastfork.com.

Notice of Financial Incentives

In certain situations, we may offer you favorable pricing or service differences in exchange for your supply of Personal Information (each a “Financial Incentive”). For example, we may offer you free or discounted shipping or a discount on the purchase price of your order when you subscribe to receive promotional e-mails from us. The material terms applicable to each Financial Incentive (e.g., the amount of a discount or the information you must provide to receive the discount) will be set forth on the page of our Website where the Financial Incentive is displayed. You may opt in to a Financial Incentive by providing the requested Personal Information in response to a request from us outlining the material terms of the Financial Incentive. In accordance with the CCPA and the laws of other U.S. states, where applicable, you may withdraw from a Financial Incentive and direct us to stop using your information in the manner contemplated by the Financial Incentive at any time by e-mailing us at care@eastfork.com. The pricing or service difference we offer in connection with each Financial Incentive will be reasonably related to the value of the Personal Information you provide, as determined by our good faith estimate taking into account one or more of the following: (1) the marginal or average value to our business associated with the collection of your Personal Information; (2) the aggregate value to our business associated with the collection of each consumer’s Personal Information divided by the total number of consumers who provide their Personal Information to us; or (3) any other practical and reasonably reliable method for determining the value of your Personal Information.

California “Shine The Light” Disclosure

The California Civil Code permits California residents with whom we have an established business relationship to request that we provide a list of certain categories of Personal Information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an e-mail to care@eastfork.com or otherwise contact us using the information set forth below. Please mention that you are making a “California Shine the Light” inquiry. Please note, however, that we do not currently disclose any Personal Information to third parties for their own direct marketing purposes.

Nevada Residents: Sale Opt-Out Rights

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated address: care@eastfork.com. Please mention that you are making a “Nevada Sale Opt-Out Right” request. However, please know that we do not currently sell data triggering that statute’s opt-out rights.

Users Outside of the United States

Generally

Our business is based in the United States. Additionally, our Website is hosted in the United States and our products and services are provided from the United States. It is possible that certain information will be stored on servers in multiple other countries on the “cloud” or other similar distributed hosting platforms. If you are accessing our Website or otherwise contacting us or interacting with us from Canada, European Economic Area, the United Kingdom, Asia, or any other jurisdiction with laws governing personal data collection, use, and disclosure that differ from United States laws, please note that by using our Website or otherwise providing your Personal Information to us, you are expressly and knowingly consenting to the transfer of your Personal Information from your home country to the United States (where laws may differ from the laws of your jurisdiction) and to our use and disclosure of your Personal Information in accordance with this Policy.

European Users

If you are a user accessing and using our Website or otherwise ordering our products or services from the European Economic Area countries, Switzerland, or the United Kingdom (collectively, the “European Countries”, and such users, the “European Users”), please read this section carefully for more information about our collection, processing, and transfer of your Personal Information and your rights related to such activities. For the purposes of applicable data protection law in the European Countries, we act as controller for the Personal Information we process about you in accordance with this Policy.

A. Legal Basis for Processing

If you are a European User, we have the legal right to collect, process, use, and retain your Personal Information (“European Personal Information”) in the ways described in this Policy, based on your consent, the need to use your European Personal Information to provide you with products or services that you have requested, and/or our legitimate interests in furthering our existing relationship with you or preventing fraud. Accordingly, you have a contractual rather than a statutory obligation to provide such information. If you do not provide such information, you may be unable to use our Website and we may be unable to provide any information, products, or services that you request.

B. Complaints

We endeavor to resolve complaints about your privacy and our collection or use of your European Personal Information transferred to the United States in accordance with applicable law. We strongly encourage European Users with inquiries or complaints regarding our Privacy Policy or our processing of European Personal Information to first contact us directly at care@eastfork.com.

Depending on your country of residence, you may also have the right to lodge a complaint with:

The Information Commissioner in the UK. The UK’s Information Commissioner may be contacted using the details provided at https://ico.org.uk/make-a-complaint or by telephone: (+44)(0)303 123 1113.
A relevant data protection supervisory authority in the European Economic Area state of your habitual residence, place of work, or of an alleged infringement of data protection laws. A list of European Economic Area data protection supervisory authorities and their contact details are available at: edpb.europa.eu/about-edpb/about-edpb/members_en.

C. Transfers of Your E.U. Personal Information to the United States

In connection with our collection and use of your European Personal Information, we may transfer all or certain portions of your European Personal Information to our servers in the United States or our third-party service providers in the United States. Please note that the governing bodies in your jurisdiction have determined that the laws of the United States do not provide adequate protection for your European Personal Information. Accordingly, we are transferring your European Personal Information from your country to the United States based on your explicit consent, because the transfer is necessary for the performance of a contract between you and us or the implementation of pre-contractual measures taken at your request, because the transfer is necessary for the conclusion or performance of a contract concluded in your interest between us and another natural or legal person (e.g., your organization), and/or because the transfer is necessary for the establishment, exercise, or defense of legal claims. You acknowledge and agree that we may collect, use, and disclose your European Personal Information, both before and after such transfer, in accordance with this Policy.

D. Storage of Your European Personal Information

We securely store your European Personal Information in distributed locations in the United States using our own servers or the servers of reputable, third-party service providers such as our cloud-hosted infrastructure service providers and other cloud-based software service providers. We will keep such information for no longer than necessary for the purpose for which it is used or as otherwise required by applicable law. The length of time we retain your European Personal Information will depend on any legal obligations we have, the nature of any contracts we have in place with you, the existence of your consent, or our legitimate interests as a business. Following the end of the relevant retention period, we will delete or anonymize your European Personal Information.

E. Your European Privacy Rights

If you are a European User, you will have the following additional rights with respect to your European Personal Information (your “European Privacy Rights”):

The right to withdraw consent: If we are processing your European Personal Information based on your consent, you may withdraw that consent at any time. Your withdrawal will not affect the lawfulness of our processing based on your consent before your withdrawal. If you withdraw your consent, we may not be able to provide our Website or our other products and/or services to you. We will advise you if this is the case at the time you withdraw your consent.
The right to restrict processing: You may restrict our use and processing of your European Personal Information in certain circumstances (e.g., if you contest the accuracy of the data).
The right to access: You have the right to be provided with a copy of your European Personal Information.
The right to rectification: You have the right to require us to correct any mistakes in your European Personal Information. You are responsible for letting us know if your European Personal Information changes or is no longer correct.
The right to erasure (also known as the right to be forgotten): You have the right to require us to delete your European Personal Information in certain situations.
The right to data portability: You have the right to receive your European Personal Information you provided to us in a structured, commonly used, and machine-readable format and/or transmit that data to a third party in certain situations.
The right to object: You have the right to object at any time to your European Personal Information being processed for our direct marketing purposes, and in certain other situations to our continued processing of your European Personal Information (e.g., processing carried out for the purpose of our legitimate interests, unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise, or defense of legal claims).
The right to opt out of certain onward transfers: Subject to certain exceptions under applicable law, you may choose to opt out of our disclosure of your European Personal Information to third parties or our use of your European Personal Information for a purpose that is materially different from the purpose for which it was originally collected or subsequently authorized by you; provided, however, that such right will not apply to our disclosures to third parties acting as an agent to perform tasks on our behalf and under our instruction.
The right not to be subject to automated individual decision making: You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

If you would like to exercise any of these European Privacy Rights, please:

e-mail us at care@eastfork.com;
provide us such identifying information about yourself as we may reasonably request from you; and
let us know which European Privacy Right you want to exercise and the European Personal Information to which your request relates.

Upon our receipt of your request and our verification of your identity, we will advise you whether we are processing European Personal Information concerning you and, if so, will provide you with a copy of your European Personal Information being processed and certain information about the nature of purposes of the processing.

You will not usually have to pay a fee to exercise any of your European Privacy Rights. We may, however, charge a reasonable fee if a request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in those circumstances.

We may need to request specific information from you to help us confirm your identity and to validate your right to exercise your European Privacy Rights. This is a security measure to ensure that your European Personal Information is not disclosed to a person who does not have a right to receive it.

We try respond to all valid requests to exercise European Privacy Rights within 30 days of receipt. Occasionally, it may take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated of our progress.

F. European Sensitive Information

We do not as a matter of course collect, store, or process sensitive information related to your racial or ethnic identity, political opinions, religious or philosophical beliefs, trade union membership, health (including genetic and biometric data), sex life, or sexual orientation (“European Sensitive Information”), unless you expressly and voluntarily provide such European Sensitive Information to us (for example, as described in the section above titled “Personal Information We Collect – Submitting Job Applications Through our Website” with respect to such information voluntarily submitted by Job Applicants). If we do process European Sensitive Information, we will always ensure we are permitted to do so under applicable data protection laws, such as on the basis of your explicit consent, where the processing is necessary to carry out our obligations and exercise our specific rights under applicable law, where the processing is necessary to protect your (or someone else’s) vital interests, where you are physically or legally incapable of giving consent, or where the processing is necessary to establish, exercise, or defend legal claims. We will not disclose your European Sensitive Information for a purpose different from the purpose for which it was originally collected or subsequently authorized by you without your express affirmative consent (i.e., “opt-in”).

G. Profiling

Subject to our compliance with the sections above titled “Traffic, Usage, and Computer/Device Information” and “Opt Out of Data Sharing / Targeted Advertising”, we may create a profile to analyze or predict your personal preferences or interests related to your use of our Website and for the purposes described in this Policy. We do not make any decision about you that would have legal consequences or similarly significant effects on you based solely on automated decision-making, including the use of profiles.

H. Disclosure to Third Parties

If we intend to disclose your European Personal Information to any third party that will have the right to process your European Personal Information, we will only allow those organizations to handle your European Personal Information if we are satisfied they take appropriate measures to protect your European Personal Information. We will also impose contractual obligations on such third parties to ensure they only use your European Personal Information to provide services to us and to you.
In certain situations, we may be required to disclose your European Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement demands.

I. Marketing

We may use your European Personal Information to send you updates (by e-mail, text message, telephone, or mail) about our Website, products, or services.
We have a legitimate interest in using your European Personal Information for our direct marketing purposes where you have an existing relationship with us or where you have contacted us about our Website, products, or services and did not opt out of such marketing. In all other cases, we will seek your prior consent before using your European Personal Information for our direct marketing purposes.

You have the right to opt out of receiving marketing communications from us at any time by following the instructions set forth in the section above titled “Your Rights and Choices.”

We may ask you to confirm or update your marketing preferences if you ask us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.

Canadian Users: Individual Access

If you are a user accessing and using our Website from Canada, we will inform you of the existence, use, and disclosure of your Personal Information upon your request and give you access to that information, and you may challenge the accuracy and completeness of the information and have us amend it as appropriate, subject to certain exceptions under applicable law. You may submit a request under this section by sending us an e-mail stating your request to care@eastfork.com. Please indicate in your communication that you are making an individual access request under Canadian law.

Third Party Sites and Services

Our Website and e-mail messages may include links to blogs, social media, and third-party websites. These third-party sites have their own privacy policies and terms of use and are not controlled by this Policy. You should carefully review any terms, conditions, and policies of such third-party sites before visiting them or supplying them with any personal information. If you follow a link on our Website or e-mail messages to any third-party site, any information you provide to that site will be governed by its own terms of use and privacy policy and not this Policy.

We are not responsible for the privacy or security of any information you provide to a third-party website or the information practices used by any third-party site, including those that are accessed via links from our Website or e-mail messages. We make no representations, express or implied, concerning the accuracy, privacy, safety, security, or the information practices of any third-party site. The inclusion of a link to a third-party site on our Website or in our e-mail messages does not constitute any type of endorsement of the linked site by us. We are not responsible for any loss or damage you may sustain resulting from your use of any third-party website or any information you share with a third-party website.

Children Under the Age of 18

Our Website is not intended for children under 18 years of age, and no one under the age of 18 may provide any information to us or others on or using our Website or otherwise. We do not knowingly collect Personal Information from children under the age of 18. If you are under 18 years of age, do not use our Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address, IP address or mobile device ID, or any screen name or username you may use. If we learn we have collected or received Personal Information from a child under 18 years of age without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 18, please contact us at care@eastfork.com.

Data Security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information that you provide to us is stored on our servers behind firewalls, and certain Personal Information will be encrypted using secure socket layer (SSL) technology. The safety and security of your information also depends on you. When we have given you (or when you have chosen) a password for access to certain parts of our Website, you are responsible for keeping that password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we have implemented security measures that we think are adequate, we cannot guarantee the security of your Personal Information. Any transmission of Personal Information to us is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Website.

Changes to Our Privacy Policy

We post any changes we make to our Policy on this page. If we make material changes to how we collect, use, or disclose our users’ Personal Information (including with respect to the categories of Personal Information we collect), we will notify you by e-mail to the primary e-mail address specified in your account and through a notice on the Website home page. The date this Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable e-mail address for you, and for periodically visiting our Website and this Policy to check for any changes. Please note that we will not collect additional categories of Personal Information about you or use your Personal Information for additional purposes beyond those disclosed in this Policy without providing notice and, if you are a European User, obtaining your consent as indicated in the section above titled “European Users – Your European Privacy Rights.”

Contact Information

To ask questions or to submit comments about this Policy and our privacy practices, you may contact us:

East Fork Pottery, LLC
531 Short McDowell St.
Asheville, NC 28801
828-237-7200
care@eastfork.com

Privacy Policy

Last Modified: February 20, 2026

Introduction

Information We Collect About You and How We Collect It

Personal Information We Collect – Generally

Personal identifiers and contact information, such as your full name, alias, postal or billing address, e-mail address, telephone number, unique personal or online identifier, company name (if applicable), the IP address or mobile device ID associated with the device you use to access the Website, any pictures of yourself or social media links you upload in connection with leaving a review of our products or services, and your account or user name on our Website (collectively, “Identifiers”).
Payment information such as your credit card number, debit card number, payment card expiration dates and security codes, and other similar or related account and authentication data necessary to process payment transactions on our Website or at one of our retail locations (collectively, “Payment Information”).
Commercial information, including a history of the products or services you purchased, obtained, or considered (collectively, “Commercial Information”).
Information related to Internet or other similar network activity, including browsing history, search history, and information on your interaction with our Website or advertisements on our Website or other websites (collectively, “Internet Activity”).
Inferences drawn from the information described above that we use to create a profile about you reflecting your preferences, patterns, and behaviors (collectively, “Inference Data”).
Any other information (including Personal Information) you choose to provide in any forms or messages submitted by you to us.

Personal Information We Collect – Submitting Job Applications Through the Website

If you submit a job application through our Website or otherwise (“Job Applicant”), we (or our third-party service providers acting on our behalf) may also collect the following:

Your employment and educational background, history, skills, and experience, including a copy of your resume and any cover letter, work sample, transcript, certifications, or other documentation you choose to submit in connection with your application.
On an entirely voluntary, optional basis should you choose to provide it (as described in detail in the job application submission form), demographic survey information such as your gender and/or pronouns, racial or ethnic origin, protected veteran status, and disability status.
Your work authorization information, which may include your citizenship or immigration status.
Information about your interest in the job for which you are applying and your relationship to any of our current employees.
Any other information you choose to submit in connection with your job application.

Sensitive Personal Information

How We Collect Information

Traffic, Usage, and Computer/Device Information

How We Use Your Information

Generally

We may use the information we collect about you or that you provide to us, including Personal Information, to:

Provide our Website and its contents to you.
Provide you with information, products, or services you request from us.
Process your requests, purchases, transactions, and payments, including by transmitting certain of your Personal Information (including Payment Information) to the third-party payment processor(s) or gateways that we use for securely processing payment transactions, and to prevent transactional fraud.
Create, maintain, customize, and secure your account with us.
Authenticate or otherwise verify your identity in connection with your requests and inquiries via the Website or otherwise.
Provide you with support and respond to your inquiries and customer service and support requests, including to investigate and address your concerns and to monitor and improve our responses.
Carry out the advertising, promotional, and marketing purposes described in the section below titled “Use of Personal Information for Marketing Purposes.”
If you are a Job Applicant, collect and process your application for a position with us and contact you in connection with such application.
Provide you with informational and promotional text message alerts, as described in the section below titled “Text Message Program”.
Help maintain the safety, security, and integrity of our Website, databases, and other technology assets and our business.
Perform research and development activities, which may include, for example, conducting data analyses in order to develop new products and services or to improve existing products and services, and performing quality-control activities.
Update and maintain customer, direct mailing, subscription, or e-mail lists.
Create a profile about you reflecting your personal preferences and purchasing behavior.
Register you for sweepstakes, contests, giveaways, or other promotions.
Notify you about changes to our Website, products, and services.
Notify you about product recalls and share related consumer safety announcements and information.
With respect to Technical Information, fulfill the purposes described in the section above titled “Traffic, Usage, and Computer/Device Information.”
With respect to aggregated and de-identified information, fulfill the purposes described in the section below titled “Aggregated or De-Identified Data.”
Respond to lawful requests for information through court orders, subpoenas, warrants, and other legal processes or obligations.
Enforce any contracts between you and us, including for billing and collection or for the establishment, exercise, or defense of legal claims.
Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
Fulfill any other purpose for which you provide the information.
Serve any other purpose that we describe when you provide the information and for any other purpose with your consent.

Use of Personal Information for Marketing Purposes

We (and certain third-party service providers acting on our behalf) may use your Personal Information for advertising, promotional, and marketing purposes in various ways. This includes:

Providing you with informational and promotional content and materials regarding the Website and our products and services.
Providing you with informational and promotional content and materials regarding the products and services of third parties with whom we have partnered that we believe may be of interest to you.
Personalizing your Website experience and delivering content and product and service offerings related to your interests, including by displaying targeted offers and ads to you on our Website, third-party sites, and via direct mail, e-mail, or text message.
Advertising to third parties with similar interests, hobbies, or demographic information as you.

If you do not want us to use your information in this way, see the section below titled “Your Rights and Choices” for more information about how to opt out of such uses.

Aggregated or De-Identified Data

Text Message Program

Tracking and “DO NOT TRACK”

Use of Google Analytics

In addition, we may use the following Google Analytics Advertising Features:

Remarketing
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
Google Ads (an integrated service with Google Analytics)
Google Search Ads 360
Google Search Console

For more information, please review the following:

Information about Google’s use of cookies: https://policies.google.com/technologies/cookies?hl=en-US
Information about Google’s use of information from sites or apps that use Google’s services: https://policies.google.com/technologies/partner-sites

Use of Meta Business Tools

Use of Hot Jar

Use of Shopify Enhanced Services

Disclosure of Your Information

Generally

We may use a third-party cloud-hosting infrastructure provider (e.g., Amazon Web Services, Google Cloud, or Microsoft Azure) to store certain portions of your Personal Information securely.
We may use a provider of customer relationship management software to organize and track our communications with you.
We may use certain third-party Website analytics and digital advertising service providers to better understand your use of our Website and to deliver digital advertisements. For example and without limitation, we may use third-party analytics and digital advertising services offered by Google and YouTube (as described in the section above titled “Use of Google Analytics”), Meta (as described in the section above titled “Use of Meta Business Tools”), Hot Jar (as described in the section above titled “Use of Hot Jar”), Shopify (as described in the section above titled “Use of Shopify Enhanced Services”), and Pinterest (as described in the section above titled “Use of Pinterest Advertising Services”).
We may use certain third-party service providers (e.g., Shopify) to host our online storefront and to process and fulfill your product orders and return requests.
We may use a website hosting platform to collect and process information submitted through our Website.
We may use a recruiting portal to collect and process applications for employment with us (as described above in the section titled “Personal Information We Collect – Submitting Job Applications Through the Website”).
We may use an integrated chat feature to provide customer service to users of our Website.
We may use one or more payment processors, payments gateways, and online checkout integrations to securely process customer payments and orders.
We may use third-party e-mail or text messaging platforms to communicate with you regarding your orders and our products and services.

Finally, we may disclose your Personal Information for any other purpose disclosed when the information is provided and for any other purpose with your consent.

No Sales of Personal Information

We do not sell, and in the past 12 months we have not sold, any Personal Information to third parties.

Retention of Your Information

the original purpose for our collection and processing of your Personal Information.
the nature of your Personal Information.
our legal and/or contractual obligations to keep or delete your Personal Information.

Your Rights and Choices

Generally

If you’d like to opt out of receiving direct mail from us (like catalogs or postcards), please fill out this form. Please allow us a reasonable time to process your request.

Accessing, Correcting, or Deleting Your Information: Generally

You may request that we confirm whether we have processed your Personal Information and disclose to you certain information about the Personal Information about you that we have collected and used, including by receiving a portable and, to the extent technically feasible, readily usable copy of your Personal Information (collectively, a “Request to Know”). As part of your Request to Know, you may also request that we provide a list of the categories of third parties to which we have disclosed your Personal Information. You may also request that we correct, update, or modify the Personal Information about you that we have collected or that we maintain (a “Request to Correct”). Further, you may request that we delete the Personal Information about you that we have collected or that we maintain (a “Request to Delete”). You may submit a Request to Know, Request to Correct, or a Request to Delete by sending us an e-mail stating your request to care@eastfork.com or by calling us at 828-237-7200. Regardless of the method you use to contact us, please indicate in your communication that you are making a Request to Know, Request to Correct, or a Request to Delete (as applicable) under our Privacy Policy.
Upon receipt of your Request to Know, Request to Correct, or Request to Delete, as part of our security measures and as required by law, we will take steps to verify your identity in order to confirm that the person making the request is actually the person about whom we have collected Personal Information (i.e., that the “you” making the request is actually you). We will verify your identity and confirm your request by asking you to confirm and verify certain Personal Information we already have on file for you. For example:
- If you have purchased a product through our Website or if you have registered for an account on our Website, we may verify your request by asking you to (1) send an e-mail to care@eastfork.com using the e-mail address we have on file for your account, and (2) in that e-mail, verify at least one other item of Personal Information we have on file for your account. We will provide our specific request at the time we provide an initial response to your Request to Know, Request to Correct, or Request to Delete.
- If you have not purchased a product through our Website or registered for an account on our Website, please note that we likely have only limited information about you. You will be required to verify your request by confirming and verifying certain Personal Information we have on file for you.
We will use reasonable endeavors to accommodate verifiable Requests to Know, Requests to Correct, and Requests to Delete submitted in the manner described above within a reasonable timeframe after receiving such requests. In any event, we will comply with your Request to Know, Request to Correct, and Request to Delete to the extent and in the manner required by applicable law, but we may deny a request, in whole or in part, to the extent an exception applies under (or as otherwise permitted by) applicable law, including the CCPA. For example, we cannot and will not comply with a Request to Know, Request to Correct, or a Request to Delete if we cannot reasonably verify your identity in connection with your request. If we decline to comply with your Request to Know, Request to Correct, or Request to Delete in accordance with our rights under applicable law (including, for example, if we are unable to authenticate your identity using commercially reasonable methods), we will inform you without undue delay of the justification for such decision and will provide instructions for how you may appeal our decision.
You may also designate an authorized agent to make a Request to Know, Request to Correct, or Request to Delete on your behalf. To designate an authorized agent to act on your behalf, you or your authorized agent must submit proof that either (1) such agent has actually been authorized in writing to act on your behalf, or (2) you have provided the authorized agent with power of attorney under the applicable laws in your jurisdiction. You may submit such proof by e-mailing us at care@eastfork.com. If a duly-designated authorized agent makes a Request to Know, Request to Correct, or Request to Delete on your behalf, we will still require you to verify your own identity using the process described above, unless an exception applies under applicable law in your jurisdiction (for example, you have submitted verifiable proof to us that you have provided the authorized agent with power of attorney).
You may appeal our refusal to take action on your Request to Know, Request to Correct, or Request to Delete by emailing us at care@eastfork.com within a reasonable period of time after we have notified you of such refusal. In response to your appeal, we will inform you within the time period required by applicable law of any action we have or have not taken in response to your appeal and provide a written explanation of our reasoning for such decision. To the extent required by applicable law, if your appeal is denied we will provide you with a method through which you may contact your state’s attorney general or equivalent agency to submit a complaint regarding the denial of your Request to Know, Request to Correct, or Request to Delete.

No Differential Treatment or Retaliation

Notice of Financial Incentives

California “Shine The Light” Disclosure

Nevada Residents: Sale Opt-Out Rights

Users Outside of the United States

Generally

European Users

A. Legal Basis for Processing

B. Complaints

Depending on your country of residence, you may also have the right to lodge a complaint with:

The Information Commissioner in the UK. The UK’s Information Commissioner may be contacted using the details provided at https://ico.org.uk/make-a-complaint or by telephone: (+44)(0)303 123 1113.
A relevant data protection supervisory authority in the European Economic Area state of your habitual residence, place of work, or of an alleged infringement of data protection laws. A list of European Economic Area data protection supervisory authorities and their contact details are available at: edpb.europa.eu/about-edpb/about-edpb/members_en.

C. Transfers of Your E.U. Personal Information to the United States

D. Storage of Your European Personal Information

E. Your European Privacy Rights

If you are a European User, you will have the following additional rights with respect to your European Personal Information (your “European Privacy Rights”):

The right to withdraw consent: If we are processing your European Personal Information based on your consent, you may withdraw that consent at any time. Your withdrawal will not affect the lawfulness of our processing based on your consent before your withdrawal. If you withdraw your consent, we may not be able to provide our Website or our other products and/or services to you. We will advise you if this is the case at the time you withdraw your consent.
The right to restrict processing: You may restrict our use and processing of your European Personal Information in certain circumstances (e.g., if you contest the accuracy of the data).
The right to access: You have the right to be provided with a copy of your European Personal Information.
The right to rectification: You have the right to require us to correct any mistakes in your European Personal Information. You are responsible for letting us know if your European Personal Information changes or is no longer correct.
The right to erasure (also known as the right to be forgotten): You have the right to require us to delete your European Personal Information in certain situations.
The right to data portability: You have the right to receive your European Personal Information you provided to us in a structured, commonly used, and machine-readable format and/or transmit that data to a third party in certain situations.
The right to object: You have the right to object at any time to your European Personal Information being processed for our direct marketing purposes, and in certain other situations to our continued processing of your European Personal Information (e.g., processing carried out for the purpose of our legitimate interests, unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise, or defense of legal claims).
The right to opt out of certain onward transfers: Subject to certain exceptions under applicable law, you may choose to opt out of our disclosure of your European Personal Information to third parties or our use of your European Personal Information for a purpose that is materially different from the purpose for which it was originally collected or subsequently authorized by you; provided, however, that such right will not apply to our disclosures to third parties acting as an agent to perform tasks on our behalf and under our instruction.
The right not to be subject to automated individual decision making: You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

If you would like to exercise any of these European Privacy Rights, please:

e-mail us at care@eastfork.com;
provide us such identifying information about yourself as we may reasonably request from you; and
let us know which European Privacy Right you want to exercise and the European Personal Information to which your request relates.

F. European Sensitive Information

G. Profiling

H. Disclosure to Third Parties

I. Marketing

You have the right to opt out of receiving marketing communications from us at any time by following the instructions set forth in the section above titled “Your Rights and Choices.”

Canadian Users: Individual Access

Third Party Sites and Services

Children Under the Age of 18

Data Security

Changes to Our Privacy Policy

Contact Information

To ask questions or to submit comments about this Policy and our privacy practices, you may contact us:

East Fork Pottery, LLC
531 Short McDowell St.
Asheville, NC 28801
828-237-7200
care@eastfork.com